Apple Music, the NFL, and Roc Nation have just announced that global superstar and three-time GRAMMY Award winner Bad Bunny will headline the Super Bowl LX Halftime Show, taking place Sunday, February 8, 2026, at Levi’s Stadium in Santa Clara, California. The performance will air live on NBC.
Bad Bunny, renowned for his genre-defying music and cultural influence, expressed profound pride in representing his heritage on one of the world’s most prestigious stages. “This is for my people, my culture, and our history,” he said.
Shawn “JAY-Z” Carter, founder of Roc Nation, praised Bad Bunny’s influence and dedication to Puerto Rico, calling his journey “truly inspiring.” NFL SVP Jon Barker added, “Bad Bunny’s ability to connect across languages and genres makes him a natural fit for this iconic moment.”
Apple’s VP of Music, Sports and Beats, Oliver Schusser, highlighted the artist’s meteoric rise and his role in elevating Latin music globally. Schusser said, “We’re thrilled to partner again with the NFL and Roc Nation to deliver a historic performance.”
The upcoming Super Bowl LX Halftime Show will be brought to life by DPS, the production company behind many high-profile live events. Jesse Collins and Roc Nation will serve as executive producers, continuing their legacy of delivering groundbreaking performances. Acclaimed director Hamish Hamilton, known for his dynamic visual storytelling, will helm the production, ensuring a visually stunning and unforgettable show.
Betting on the Super Bowl Halftime Show
When it comes to the Super Bowl, legal NFL betting sites offer far more than traditional game wagers. In addition to standard bets on point spreads, totals, and moneylines, sportsbooks provide an exciting array of prop bets and futures that cover nearly every aspect of the event, including the halftime show.
Halftime performance wagers have grown in popularity, allowing fans to bet on everything from the opening song and wardrobe choices to surprise guest appearances and the total length of the performance. With a high-profile artist like Bad Bunny headlining Super Bowl LX, we expect betting sites to roll out a wide variety of creative odds.
Whether you’re a seasoned bettor or just looking to add some fun to your viewing experience, Super Bowl props offer a unique way to engage with one of the most-watched spectacles in sports and entertainment.