The United Football League (UFL) is entering a transformative phase, unveiling a trio of major initiatives aimed at reshaping its identity and deepening its connection with fans.
Spearheaded by entrepreneur Mike Repole, the league will expand from 12 to 16 teams, introduce a regional player rights system, and launch a multi-year partnership with performance apparel brand NOBULL.
Expansion to 16 Teams
The UFL’s growth to 16 franchises marks a significant milestone in its evolution. However, only two new teams are expected to join the league every year, starting in 2027.
This expansion is designed to bring professional football to more cities across the country, enhancing local engagement and creating new rivalries. There has been no announcement on whether the league will revert to two or more divisions.
Repole emphasized that the move is not just about quantity, but also about quality; each new team will be strategically placed to maximize fan interest and regional pride.
UFL Teams For 2026 Season:
- Birmingham Stallions
- Columbus Aviators*
- Dallas Renegades+
- DC Defenders
- Houston Gamblers+
- Louisville Kings*
- Orlando Storm*
- St. Louis Battlehawks
*New Teams, +Rebranded Teams
Regional Player Rights System
In a move that echoes the roots of community-based sports, the UFL is rolling out a regional player rights system. This innovative approach allows teams to recruit and retain talent from their designated geographic areas.
The goal is to foster deeper connections between players and their hometowns, giving fans a stronger sense of identity and loyalty. It also streamlines scouting and development, making it easier for local stars to rise through the ranks.
NOBULL Apparel Partnership
The league’s new partnership with NOBULL brings a fresh look and high-performance gear to the UFL. Known for its minimalist design and athlete-first ethos, NOBULL will outfit players, coaches, and fans with custom apparel that reflects the league’s bold and modern image.
This collaboration is expected to enhance the UFL’s brand visibility and provide fans with stylish, functional merchandise.
Does The UFL Have A Sportsbook Partnership?
The UFL does not currently have an exclusive sportsbook partnership, but betting on UFL teams is widely available through major online sportsbooks.
While the United Football League (UFL) has not announced a formal, league-wide partnership with a specific sportsbook, fans can legally place bets on UFL games through several reputable platforms. Sites like Bovada, BetUS, BetOnline, and MyBookie offer odds on UFL matchups, futures, and props.
However, if you’re into fantasy sports, the UFL partnered with Underdog Fantasy in 2024.